Songs built from moments, not moods.

Co-writing, sync licensing, artist development, and music marketing for independent artists.

Aotearoa New Zealand

liminl. is a New Zealand-based songwriter and creative studio working with independent artists who have something to say. Co-writing and toplining sessions, sync-ready custom tracks, release-focused artist development, and music marketing strategy — built around what’s distinctly yours.

I’m Reece — songwriter, topliner, and producer based in Aotearoa New Zealand. I grew up arranging songs to perform them, and I’ve spent time on both sides of the music industry — writing it and thinking about how it reaches people.

I work across artist development, co-writing, sync licensing, and music marketing — usually with independent artists who know what they want to say but haven’t yet found the clearest version of it.

More about Reece
01 You reach out with something — a reference, a rough idea, a feeling you can't shake yet.
02 We have a short conversation: where the project is, what it needs, what you want to avoid.
03 I come back with a first draft — a topline sketch, a structural demo, or a produced reference.
04 We iterate, usually two to four rounds, until it's right.
05 You leave with a finished work, stems, and clear terms on ownership and usage.

Most artists don’t have a writing problem — they have a clarity problem. These are notes on how songs actually work.

Read all notes

It means the song starts from something — a character, a tension, a specific feeling or situation — not just a genre or a mood board. Every production choice serves the story. It's the difference between a song that sounds like a vibe and a song that means something.

Primarily pop and its surrounding territories — cinematic emotional pop, conceptual left-of-centre pop, and hypnotic dark pop. I also write and co-write specifically for sync and screen, where emotion has to land fast and carry a scene. If your project lives between genres or is hard to label, that's usually a good sign.

Yes. Most of what I do is with independent artists and indie acts at early-stage projects. You don't need label backing or a big budget — you just need to have something to say. I work remotely from New Zealand with artists across the world.

Yes — most of my collaborations happen remotely. I'm based in Aotearoa New Zealand, but location hasn't been a barrier. If the project's right, we'll figure out the timezone.

That depends on the type of collaboration and what we agree upfront. For custom toplines and co-writes, ownership terms are always discussed and agreed before we start — nothing is assumed. If you have questions about how this works, bring them to the first conversation.

Usually it starts with a conversation — references, the feeling you're after, where the project is at. From there I'll typically have something back within a week: a rough topline sketch, a structural demo, or a fully produced reference depending on what the project needs. Topline writing especially tends to move fast once the direction is clear. Nothing is presented as finished — we iterate from there. Most collaborations reach a final form within two to four rounds.

Send an email to hello@liminl.music. Tell me what you're working on — even if it's vague. A reference, a feeling, a fragment of an idea is enough. I read every message and respond to all serious inquiries, usually within 48 hours.

It depends on what we're making. For toplines and co-writes, you'll receive a final mix reference, stems if needed, and any lyric/chord documentation required for publishing registration. For sync projects, stems and metadata are standard. We agree on deliverables at the start so there are no surprises at the end.

I write almost exclusively for other artists and projects — that's where most of my work lives. If you've found this site, you're likely exactly who I'm writing for: someone with a voice, a vision, or a project that needs songs shaped around it.

A topliner is a songwriter who specialises in writing the vocal melody and lyrics on top of an existing track or beat — the "top line" of the music. Topliners work closely with producers and artists to create the song that sits above the production. If you have a track and need a melody and a lyric that actually means something, that's toplining.

The process is simple: reach out via email with what you're working on — a reference track, a rough idea, a feeling, or just the genre and territory you're in. From there we'll have a short conversation, agree on scope, and I'll come back with a first draft. Most collaborations are fully remote. To get started: hello@liminl.music.

Sync licensing is the process of placing a song alongside visual media — film, TV, trailers, ads, or brand content. When a music supervisor places a track in a scene, they're licensing it for synchronisation with the picture. I write and produce original sync-ready music and accept direct briefs. Stems and licensing terms are agreed upfront. For indie artists navigating the sync ecosystem independently, the music marketing guide covers how libraries, agencies, and direct pitching work.

Yes — music marketing strategy is a dedicated service. Whether you need a platform-specific plan for a release cycle, pitching support, or a clearer picture of where your energy should go, we can work through that together. Most artists who come to me for co-writing or artist development end up wanting the marketing side covered too.

If your songs feel close — but not quite landing — that’s usually the issue. They’re describing something, not capturing a moment. That’s what I help fix.

or email directly — hello@liminl.music

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