Music Marketing
A plan built around what you’re actually making.
One-on-one music marketing strategy sessions for independent artists.
Book a sessionWhat We Cover
Release Strategy
Timeline to launch
Pitch windows, DSP pre-release submissions, content rollout, and the sequence that builds momentum before release day — not after it’s already out.
Platform Priorities
Where to put your energy
Which platforms actually match your music and your audience. What to post, how often, and what to stop spending time on. Not every platform is worth the same effort.
Fanbase Building
Reaching the right people
How to grow an audience that’s there for your music specifically — not algorithmic noise. Playlist pitching, community, email, and what actually compounds over time.
Campaign Planning
After release day
What to do once the song is out — how to sustain momentum, what to pitch and to whom, and how to set up the next release cycle so it starts from further ahead.
How It Works
You come in with your music, your release situation, and whatever you’ve tried so far. We start from there — not from a template.
Most independent artists who aren’t seeing growth aren’t doing anything wrong. They’re doing too many things at once without a clear priority. The session is about finding where to focus: which platform is actually worth your energy, what kind of content makes sense for your music, and what a realistic release timeline looks like given your actual capacity.
You leave with a written plan — specific next steps with dates, not a general direction. What to do before release, what to submit and when, what content to make, and what to stop spending time on. If you want the free starting point, the complete guide to music marketing for indie artists covers a lot of this ground — but if you want to work through it one-on-one against your specific situation, this is what a session looks like.
Sessions run 60 to 90 minutes. You don’t need to have a release coming up — some sessions are about understanding what the promotion cycle actually looks like and getting ahead of it for the first time. If your situation is more complex than one session covers, follow-up sessions are available.
If that sounds like what you need — that’s worth a conversation.
Who This Is For
- Indie artists preparing a release who don’t know where to start with promotion.
- Artists who’ve been releasing music but aren’t seeing the numbers move.
- Artists who know what they’re making but not how to get it in front of the right people.
- Anyone who’s been spreading their energy across every platform and seeing nothing stick.
You come in with your music, your release situation, and whatever you’ve tried so far. We build from there: release timeline, platform priorities, content approach, what to pitch and when. You leave with a written plan — specific next steps with dates, not a vague strategy.
No. Some sessions are pre-release planning. Others are about understanding why previous releases haven’t landed and what to change before the next one. Either works.
Most of the highest-leverage marketing for independent artists costs time, not money. The session is built around your actual capacity — not an ideal budget. Paid promotion only comes up if it makes sense for where you are.
A manager runs your career. PR handles press outreach. This is strategy — you leave with a plan you can execute yourself, or brief someone else to run. The goal is clarity on what to do and in what order, not handing it off.
Sessions run 60 to 90 minutes. You’ll leave with notes and a clear action list. Follow-up sessions are available if you want to review progress or plan the next release cycle.
From the Journal
Also available
About
I’m Reece — songwriter, topliner, and producer based in Aotearoa New Zealand. I come from both music and marketing, which means I know how releases fail from both sides: the song that’s ready but the rollout isn’t, and the campaign that’s active but the music doesn’t hold anyone.
More about Reece